This wiki, Social Media Metrics, Measurement and ROI, run by Beth Kanter, who focuses on how non-profits can use social media, includes a very nice list of resources that apply to the for-profit world too.
Thursday, March 19, 2009
Tuesday, March 17, 2009
The end of another era. (With the caveat that the P-I is going to give it a go as a Web-only publication.)
It's a case of 117,000 print customers not being enough to sustain what might soon be the archaic printed newspaper, as the Seattle P-I publishes its last edition.
It remains to be seen how these news gathers can make the switch to an all-digital future. Put differently, how easily can newspapers remove the "paper" and still be what they once were.
Look at the first line of the PI's web site's "about us" page.
"For hundreds of thousands of people in Seattle and the Pacific Northwest,
it's not morning without their P-I."
Their mission has to change now. Their readers no longer read what they write just with their morning coffee. It's hard to do so in the subway (ok, maybe not in Seattle) or at the diner counter or while waiting for an oil change or in the bathroom. Newspapers fit many scenarios where the digital medium doesn't.
So with another mighty giant now reduced to bits and bytes, the question remains will the readers follow.