Executive Decision: The Importance of Corporate Reputation

Factiva's CMO, Alan Scott, gets some more ink around the hot issue of corporate reputation and blogs:

"There are millions of blogs and message boards worldwide and any one of them can affect your organization or brand. To fully manage corporate reputation, companies need to pay close attention to what is being said not only in the media, but in blogs, message boards and online media, too."

(Note Executive Decision editors: "Boston-based"Factiva? And I think the WSJ recently stated there are 35 million blogs, not 3.5 milion. Do they not cover fact-checking in J-school any more?)