KD Paine Comments on New Media Measurement Proposal

An interesting discussion is starting over at KDPaine's PR Measurement Blog related to a new measurment standard the Canadian Public Relations Society is proffering. I've looked at it briefly and it seems logical and as good as any other "standard" out there. But this stuff is always harder than it looks because it's so hard to normalize disparate content in such a way that you can compare accurately.

For now, it seems like the discussion around media measurement will continue to be: 1) We have to do it; 2) We don't think there is a reliable way of doing it accurately; 3) See #1.