Here's a concise overview of "social media" from Spannerworks, an SEO company. The PDF is somewhat basic, but it's a nice tearaway to hand to your colleagues who still tilt their heads when you talk about "conversations" that don't happen face to face.
Wednesday, November 22, 2006
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6 comments:
Well - I tilted my head when I read (actually, skimmed, so this may be inaccurate) this document. No mention of message boards - the largest demographic in social media?
I keep hearing about this thing called "email", what the heck is that? Does anyone know?
Social Media, to me, has to provide both the means to communicate easily and the ability to reach to a large diverse(?) number of people. While email can be both of those things, it's rarely both at the same time. It is often a one-to-one or one-to-some medium. When used this way it certainly is all about conversation. And when it is used as a one-to-many medium it isn't for the purpose of discussion, but for advertising or publishing. (Agree with Matthew, message boards certainly are social media.)
Glenn
Thanks for pointing this out to me, I've printed it out and shared with many
My thoughts here: One key thing was missing...a definition!!!
http://www.web-strategist.com/blog/2006/11/22/great-social-media-primer-but-missing-one-key-thing/
Matthew - you're absolutely right about message boards and forums - they need to be included. I'm hoping to have a new version up soon and will include them.
Email? I guess list servers should be in there...
Thanks for the link glennfan. I have heard of the pdf document mentioned on a few blogs, but none of them had information on how to get hold of a copy. Well ive got one now thanks to you so that's my evening reading sorted for today. Thanks
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