Wednesday, November 22, 2006

Do your colleagues still tilt their heads when you say 'social media'?

Here's a concise overview of "social media" from Spannerworks, an SEO company. The PDF is somewhat basic, but it's a nice tearaway to hand to your colleagues who still tilt their heads when you talk about "conversations" that don't happen face to face.

6 comments:

Matthew Hurst said...

Well - I tilted my head when I read (actually, skimmed, so this may be inaccurate) this document. No mention of message boards - the largest demographic in social media?

Anonymous said...

I keep hearing about this thing called "email", what the heck is that? Does anyone know?

glennfan said...

Social Media, to me, has to provide both the means to communicate easily and the ability to reach to a large diverse(?) number of people. While email can be both of those things, it's rarely both at the same time. It is often a one-to-one or one-to-some medium. When used this way it certainly is all about conversation. And when it is used as a one-to-many medium it isn't for the purpose of discussion, but for advertising or publishing. (Agree with Matthew, message boards certainly are social media.)

Jeremiah Owyang said...

Glenn

Thanks for pointing this out to me, I've printed it out and shared with many

My thoughts here: One key thing was missing...a definition!!!

http://www.web-strategist.com/blog/2006/11/22/great-social-media-primer-but-missing-one-key-thing/

Antony Mayfield said...

Matthew - you're absolutely right about message boards and forums - they need to be included. I'm hoping to have a new version up soon and will include them.

Email? I guess list servers should be in there...

used vans girl said...

Thanks for the link glennfan. I have heard of the pdf document mentioned on a few blogs, but none of them had information on how to get hold of a copy. Well ive got one now thanks to you so that's my evening reading sorted for today. Thanks