Measuring the Language of the Campaigns -- Hundreds of Thousands of Documents at a Time

We're getting some interest in our new presidential-election-monitoring blog, called Dow Jones Insight Election Pulse. For this blog, the approach we're using is heft over manual analysis. We're able to look at nearly 1 million documents and posts a day to get a view of the broad picture.

The latest thing we did was track individual words and how they are sticking to candidates -- does Obama own "change" for example. Text mining is great for this because you can look at such a big picture so easily