Thursday, January 31, 2008

Social Media Webinar Data shows about half of coporations are engaged

I just finished up the Webinar with Jeremiah. We had several hundred people on the line and received dozens of spot-on questions. We will be posting information on that shortly, including a copy of the presentation.

In the meantime, we also conducted a few polls during the event, and here is some data:

In one we found that 48% of attendees' companies are using some sort of social media to connect with customers.

Another question showed us that the number one reason attendees' companies use social media is to attempt to gauge sentiment about products and brands.

Friday, January 25, 2008

A little data mining for your Football Squares

If you're wondering your chances of winning that "Football Squares" office pool you got into (assuming the numbers were assigned randomly) you can see an analysis of which of the 100 squares are most likely to win. This was done a couple of years ago, but after the addition of the 2-point conversion rule.

BTW: The best six squares are:


The worst: 2-2

Wednesday, January 23, 2008

Join us for a social media webinar with Jeremiah Owyang

I will be working again with Jeremiah Owyang, now of Forrester, later this month, this time playing the role of host to his feature presentation on the latest trends in effectively measuring social media.

We will be talking about such things as communication is taking place through social media and what things businesses should do to get involved.

Sure blogs are established and you have to listen to them - or ignore at your peril. But the presenations will likely dip into things like talk of the hot, new tools like Twitter and whether they should be monitored or if they are too new to even cause a ripple.

If you'd like to attend the event, being held Jan. 31, 2008, from 12:30 – 1:30 p.m. EST, you can sign up here.

Thursday, January 10, 2008

Different Parties = Different Issues in the Media

The issues on your mind might not be the ones the candidates are talking about nor the ones the press is reporting on. What's further is that issues that are "sticking" to the candidates tend to differ by party. See below: The Democrats' top issues are health care and the economy and the Republicans' are immigration and taxes.

This analysis covers December 10, 2007 to January 10, 2008 and counts issues only when they co-occur with the candidates with 50 words of each other. Documents come from 6,000 main stream media publications, broadcast transcripts, 10,000+ Web sites, 2 million influential blogs and 6,000 message boards.