Wednesday, May 18, 2005

Monitoring Blogs

With the volume of unstructured content continuing to grow text mining becomes an obvious way for companies to manage the information being generated about their subjects and their issues.

The growth of the Blogosphere alone creates a new stream of data that many companies are naively ignoring (partially because they're not sure how to monitor them). With stakeholders and journalists reading and writing about your company it seems to me that a company would be foolish to not monitor what's being said.

Monitoring blogs in a comprehensive way allows companies to be able to find dramatic changes in their landscapes.

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