Meeting Media Monitoring Users

I've had a chance to meet with some clients over the past few weeks to talk about how they are using media monitoring tools (both ours and those from other companies) and how they're working the metrcis they gather into their information-employees' workflows. It's always interesting to get the perspective of those who are buying the tools Factiva and others are touting. It helps focus us on delivering value, not just building tools.

I really feel strongly that market validation is a vital piece of product development. Typically when you talk to users you'll hear feedback that's not unexpected. But what keeps it interesting is that you always get some comment, some new perspective, some advice you weren't expecting.

It seems that for every client, there's a unique use case.