Wednesday, June 06, 2007

Brand Monitoring Leaders Taken to Task

A post from Alan Wilensky, What's Wrong with the Brand Monitoring Leaders?, gives a compelling and sobering critique of how the brand monitoring leaders are failing to deliver accuracy (and therefore value) specifically around the area of automated sentiment analysis because they rushed to market products that seemed to work on the surface, but that do not stand up to scientific scrutiny.

1 comment:

Alan said...

Ink ink,
Little ole me think, who woulda thunk a man like me who stink.

It's jsut a little blog, sometimes it sounds so banal,

just remember the word analyst starts with A.N.A@L...

Thanks for your kind reference to the analytical work I completed at France Telecom - I would surely like to carry on some this research at Factiva....hint.