Friday, June 08, 2007

Who's most ga-ga over the pending iphone?

A quick text mine of "iphone" in the mainstream media for the past 90 days shows that

-- the Seattle Times has written about it more than any other U.S. newspaper
-- pre-launch coverage in newspapers has been greater in "business-focused" publications (The Wall Street Journal, Investors Business Daily, The New York Times) than in "local" newspapers
-- USA Today has lagged behind other national newspapers in covering iphone
-- Investors Business Daily has mentioned iphone in 65% more articles than The Wall Street Journal.


Richard Jennings said...

You can get free access to those articles from I just heard this on bloomberg radio

Matthew Hurst said...


How would those numbers looked normalized by the number of articles produced by the individual publications?