Blog Hype is Over and Blogs as Core Tool Continue

I received an email survey today about the state of corporate blogging. (It was a bit more interesting for me because it is commissioned by one of our competitors.)

The hypotheses behind the survey seems to be that the hype around blogs has died down and now it's time for corporations to see them as part of their core communication strategy.

Questions also focused on what's next for corporations to follow in the world of social monitoring: online communities? second life? video blogs?