Thursday, September 06, 2007

We're done. Everyone who could possibly grasp it, now knows what a blog is.

It would seem that 80% of Americans now know what blogs are, according to WOMMA (Word of Mouth Marketing Association), siting recent research from Marketing Daily and Synovate. Which, apparently, is the same percentage of Americans who can find the United States on a map, according to Aimee Teegarden.

I think this is not likely a coincidence but rather clearly means blogs have the largest mindshare possible. What chance do we have to reach that last 20%.

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