Friday, June 08, 2007

Who's most ga-ga over the pending iphone?

A quick text mine of "iphone" in the mainstream media for the past 90 days shows that





-- the Seattle Times has written about it more than any other U.S. newspaper
-- pre-launch coverage in newspapers has been greater in "business-focused" publications (The Wall Street Journal, Investors Business Daily, The New York Times) than in "local" newspapers
-- USA Today has lagged behind other national newspapers in covering iphone
-- Investors Business Daily has mentioned iphone in 65% more articles than The Wall Street Journal.

Wednesday, June 06, 2007

Editorial Integrity Questions - Redux

Journalists, politicians and others concerned about the quality of the newspaper, which is regarded as one of the best in the world, are expressing fears that it ... will change editorially if they are added to Mr. Murdoch's substantial international press empire.


A quote from another article this week about Rupert Murdoch trying to buy The Wall Street Journal?
Nope, that was from The New York Times on Jan. 21, 1981, right before Mr. Murdoch purchased the august Times of London.

Brand Monitoring Leaders Taken to Task

A post from Alan Wilensky, What's Wrong with the Brand Monitoring Leaders?, gives a compelling and sobering critique of how the brand monitoring leaders are failing to deliver accuracy (and therefore value) specifically around the area of automated sentiment analysis because they rushed to market products that seemed to work on the surface, but that do not stand up to scientific scrutiny.