For those interested in corporate blogging, the results of a survey have been posted by a Boston-based, internet-marketing company called Backbone Media. Here's some of what it found.
"The survey respondents indicated that they believe there is a broad array of benefits to starting a blog including: quick publishing, thought leadership, building community, sales and online PR."
"The biggest concern about starting a blog was the time needed to devote to the blog; the next concern was legal liability. A slight majority of bloggers took less than 1-2 months to start their blog after initial management review. ... Once they started, bloggers saw immediate results from publishing content & ideas quickly. Search engine rankings & links results appeared before sales. Overall, thought leadership and idea sharing were the biggest benefi ts for bloggers."
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