Press Release Tweets Seem Logical but are Journos Plugged In?

Vocus is adding a feature to allow PR professionals to notify their followers when they've put out a new press release. It sounds like a logical thing to do and probably was pretty easy for Vocus to add, so it makes sense to offer it.

I wonder however, how many folks in PR are now embracing Twitter and perhaps, more to the point of this feature, how many journalists are expecting to hear about news releases via tweets. Certainly some journalists are already embracing Twitter but does that skew toward those covering IT?

Practice what you preach when it comes ot social media

David Meerman Scott, a PR strategist, practicing what he preaches -- a nice YouTube video marketing himself.

http://www.youtube.com/watch?v=W0HgzS0QEY8

Talking Media Measurement to the Next Generation of Measurers

I'm going to be guest lecturing to an undergraduate PR class at Rider University next week. The class is taught by my friend and colleauge colleague Diane Thieke.

Diane has been teaching, in part, about how blogging has become an important tool in the corporate world.

From a corporate perspective we're all in awe of how Gen-Y is changing the rules with their embrace of social media. But from reading some of their blogs (which they were required to create for class) one might get the impression they are not as ready to open themselves up in blogs as I thought. They get social media (Facebook, perhaps) is a tool for communicating but they might not be thinking about how corporations are listening. Or perhaps I'm dead wrong. Look forward to finding out on Monday and hoping to learn as much from them as I can try to teach.