Your activity online is resulting in a personal reputation score. Scared yet?

An article in The Wall Street Journal today made me immediately go back to an event Factiva hosted a few years ago. At that Social Media Roundtable we were trying to come up with what the new metrics would be to measure influence.

In the piece Holly Finn talks about how more and more companies comping up with ways to assign reputation scores to individual people based on their actions on line. All of those drunken college posts perhaps will be codified just like your credit score is impacted by late payments. Scary, but predictable.

"Social capital" is the term now. I don't think we used that term in 2006, but we were talking about the same concepts.

Jeremiah's Complete list - 2008

The blog post title (A Complete List of the Many Forms of Web Marketing) sounds audacious, but it's pretty darn accurate. Mr. Owyang succeeds again at codifying something many of us feel overwhelmed by.

Join us for a social media webinar with Jeremiah Owyang

I will be working again with Jeremiah Owyang, now of Forrester, later this month, this time playing the role of host to his feature presentation on the latest trends in effectively measuring social media.

We will be talking about such things as communication is taking place through social media and what things businesses should do to get involved.

Sure blogs are established and you have to listen to them - or ignore at your peril. But the presenations will likely dip into things like talk of the hot, new tools like Twitter and whether they should be monitored or if they are too new to even cause a ripple.

If you'd like to attend the event, being held Jan. 31, 2008, from 12:30 – 1:30 p.m. EST, you can sign up here.