Tuesday, January 24, 2006

Blogging Allows Marketers to Start Conversations

Alexandra DeFelice reports in CRM Magazine (Jan 1) that marketers at large companies are starting to take more notice of the Blogosphere and how it may change their jobs. And she talks about how marketing could start moving toward having a "meaningful" dialog with consumers. But the industry is not there yet. She reports that Ray Valdes, a Gartner analyst said:

Less than 5 percent of the Fortune 1,000 is using blogs strategically, but that percentage will triple in the next two years... however, even companies that are using blogs are not necessarily using them efficiently at this point... A lack of knowledge and a fear of the risks and repercussions are stopping companies from developing a blogging policy.

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