Wednesday, January 18, 2006

Most U.S. PR Professionals See Blogs as Important

I missed this study on blogs from Peppercom at the end of last year, but it's worth noting. They surveyed 900 U.S. PR professionals and found :

  • 80% feel a corporate blog can help improve the dialogue between a company and its stakeholders
  • 79% feel a corporate blog can help position a company and/or its "chief blogger" as a thought leader
  • 62% state the blogosphere is an appropriate venue for corporations to communicate with stakeholders

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