Dell Tries to Be More Approachable

Dell follows McDonald's, Google and others online with a corporate blog. McDonald's did it to fight its hurting public image. Google did it to foster it's image of hipness. Dell is probably in the camp of the former. Either way, it will be interesting to watch develop.

The blog, one2one is subtitled, Direct Conversations with Dell. (Hey, that's something even they don't offer via their customer service phone number.)

And one might question the name choice. Be careful with the URL. The site's name is one2one, but the URL is dellone2one.com. Leave off the "dell" and you can have some sexy chat with lovely ladies just standing by waiting to talk to you.