Attendees at the Summit on Measurement

The 100 or so attendees at the Summit on Measurement conference could be broken down into the following groups: 1) PR agencies (DeVries, Fleishman Hillard, Ketchum, Millward Brown Precis, Ogilivy, Overkamp, Porter Novelli, RF Binder, Roper, MWW, KDPayne); 2) measurement vendors (Biz360, BurrellesLuce, Carma, Cyberalert, Cymfony, Delahaye, Echo Research, Factiva, PR Newswire, VMS) 3) end-users (Cephalon, E&Y, DaimlerChrysler, Florida Dept of Agriculture, GM, The Hartford, MetLife, Nortel, Shell, Southwest Airlines, Raythenon, Rockwell, United Technologies, SoCalEd, and several colleges and universities 4) academics