Wednesday, September 13, 2006

Corporate America Behind the (Blog) Curve

A study from the Institute for Public Relations authored by Robbin Goodman concludes that, in the face of the growth of the Blogosphere, "many senior executives seem determined to doubt the Internet's power to alter business communications." It went on to state:

The survey revealed that only a very small number of top executives are convinced to “a great extent” that corporate blogging is growing in credibility either as a communications medium (5%), brand-building technique (3%) or a sales or lead generation tool (less than 1%). In contrast, most executives are somewhat or not at all convinced of blogs’ growing credibility in these areas, (62%, 74% and 70% respectively).

I ealier posted about another study with similar findings

If those of us who feel that blogging can, indeed, impact others' perceptions are right, more large companies are going to get blindsided as have Sony, Maytag, Kryptonite, Dell, McDonanld's Starbucks and others.

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