Thursday, September 08, 2005

Factiva Insight shows new discussions about Apple phone

I found out about big news afoot at Apple last week after I logged into the Factiva Insight: Reputation Intelligence product. The system discovered new words popping up around Apple -- such phrases as "cingular wireless, special event, mobile phone" -- as rumors about a coming iPod phone swept the Web. This is a good example of how the product can be used to find new discussions taking place.

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