Monday, September 12, 2005

Scoble on Corporate Blogging

Here's an interesting interview with Microsoft's Robert Scoble on corporate blogging. I came across it when I was researching growth of French blogs. He was interviewed by Loic Le Meur, who runs a pretty well-read French blog. This is his first interview in English.

Scoble talks about why blogging is very important for those in product development and design -- including that how it allows clients to interact directly with product managers, not indirectly with customer service. He also says that it's vital for companies to be involved in the conversation and be monitoring the conversation because otherwise the story's going to pass you by.

Scoble might be seen as one of the most influential people at Microsoft (if not one of the 10 most well known). Yet he comments in this interview that he's seven levels down from Bill Gates in the corporate hierarchy. Now that's a statement of how empowering blogs can be.

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