Spam, Spam, Spam

Well, you know the Blogosphere has established itself as something more than a playtoy for geeks (not that you needed convincing). Spam is here.

Spam blogs and fake blogs are starting to spread as rogue merchants try to boost their rankings in traditional search engines and in blog search engines. By creating lots of blogs that link to each other, they are trying to make their blogs seem influential.

Nothing new here. They're using the exact same tactics they used when they created farms of fake Web sites. And, let's face it, blogs are just Web sites.

What this means is that the leading aggregators in the Blogosphere -- Intelliseek, Technorati and others -- are starting to put measures in place to spot the fakes. Dave Sifry of Technorati wrote an oft-sited post.

As the aggregators start to catch the fakes, the fakers will try to out-fake them. The cat-and-mouse game begins